Titanium Dioxide (E171) Free – E171 is no longer considered safe as a food additive.  It has been banned in All EU Countries and NI since 7th August 2022 based on the opinion of the European Food Safety Authority (EFSA) in May 2021.  For details, see This article by the

What is E171?

Titanium dioxide (E171) is an additive that is used in food as a colour. The function of food colours is to make food more visually appealing, to give colour to food that would otherwise be colourless, or to restore the original appearance of food. Titanium dioxide is used to provide whiteness and opacity to foods.

How are Thunders Products affected?

Our edible images on picture cakes are printed on an edible icing sheet.  This sheet, prior to the ban of E171, was a bright white. Titanium Dioxide (E171) Free edible images are now a more translucent colour, which results in the finished image being a softer mix of colours. 

Our sprinkles, paste colours, and sprays, may be a different colour to the images we have on the website.  For Example, Our Glitz in Gold cake has elements of decoration that are sprayed with an edible gold colour.  The supply of these E171 free spray colours is still catching up with the demand, and sometimes we have to use an alternative brand because the one photographed on the website is out of stock.  

You will see this message on all cakes that are affected…

Colours may be slightly different to the colour you see in this image due to the removal of additive E171 from all ingredients.   

How will this affect me?

Not to worry, Your cake will be better for you now that the E171 is removed, and Your cake will still look and taste fab!